Monday, December 5, 2011

Clockwork Prince Book Trailer

In its first two days online, the Clockwork Prince trailer garnered 2300 Facebook shares and an additional 2000 fans hit the "like" button, reports Anne Zafian, deputy publisher at McElderry. Senior marketing manager Elke Villa, whose team worked closely with Dirty Robber, the company that produced the trailer, notes that it has "the highest production value of any trailer we’ve done for any of Cassandra’s books," and cites an 'added bonus" to the video: a voiceover by actor Ed Westwick of Gossip Girl fame. "Westwick also narrated the audiobook of City of Fallen Angels and the forthcoming audiobook of Clockwork Prince," adds Villa, "but this is the first time we’ve used the voice of such a well-known actor on one of Cassandra’s book trailers."
Cassandra Clare. Photo: Theo Black.
Zafian predicts that the trailer’s release will lead to a spike in preorders for Clockwork Prince, which has a 750,000-copy initial printing. This is the largest first run to date for one of Clare’s novels, which have been published in 30 languages and have more than 5.5 million copies in print in North America alone (including e-book editions).

The Infernal Devices, Book Two: Clockwork Prince: Collector’s First Edition by Cassandra Clare. Simon & Schuster/McElderry, $19.99 Dec. ISBN 978-1-4169-7588

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